Trust is an essential part of any relationship. When your customers can trust that you will serve them well, they are sure to continue finding their way back to you. It costs much more for a business to gain customers than lose them so it is essential to build trust with them to keep them. Your business will have a better success rate if you are able to build trust with your customers. This will give more validity to your business and help you thrive for a long time.
Below are 6 keys to building trust with your customers.
#1. Avoid Misrepresentation
If your product can solve only one problem, then let your customer know that it can solve one problem. Don’t make your product look bigger on the packaging that it actually is. Don’t suggest what is not true to your customer. Let them believe that what they see is what they get.
#2. Keep Your Promises
Customers value the trust they have in a brand. Don’t promise what you cannot offer. It’s not easy to decline customers’ requests but it is always best to ensure that they are aware of all you can offer. Making the features of your product clear, concise and meeting your specified deadlines will build trust with your customers. When you eventually improve on your brand and promise more, they will trust that you will deliver.
#3. Excellent Customer Service
Ensure that your customer feels respected and valued. Work on services that show that you are working hard to meet their needs. Have a prompt response to the customers’ enquiries and complaints. Don’t leave customers calls, messages or emails unanswered. Have a ready answering service that is professional and appropriate. Be sensitive to language so as to connect with more people. There can be an option for handling a complaint in a different language.
#4. Handle Your Problems
Challenges help businesses grow. When faced with one, try not to make an excuse for your shortcomings. Don’t play the blame game. Be professional and move ahead to fix the problem. Focus on ways to solve the problem and be positive in spite of what is happening.
No one likes to deliver bad news. But it is better your customers hear from you first than for them to find out weeks later from another source. This can really break their trust in your brand and all that you are offering. Your service will, as a result, be regarded as dishonest and untrustworthy. This is not good for any business. Let the customers know what is wrong and make necessary apologies. Make effort to enable them understand what is happening and how you plan on handling all that is ahead. You’ll be surprised how much support you will receive in return.
#6. Be Accommodating
When interacting with a customer, let the person feel involved in the brand. Maintain an open atmosphere in your conversation so that the customer feels free to express himself. Show respect and pay attention to what he is saying. If a customer is not happy with the service, don’t respond negatively. It’s helpful to note the tone and emotion of the customer so you can respond appropriately.
In Today’s world, customer trust is on the frontline of what the customers want from their brands. Let’s face it, everyone appreciates honesty about what they will be consuming. Constantly remind yourself that even though great sales and numbers are exciting goals, customer trust should not be ignored. The more you make customer trust important, the more results you will see. Stay ahead of the competition by putting these tips into practice.
Are there other ways you think can enhance the trust of customers? Kindly share in the comment section below.