• About Us
  • Contact Us
Saturday, December 7, 2019
Pharmapproach.com
  • Home
  • Post Categories
    • General
    • Interviews
    • Pharma Companies
    • Pharmaceutical Machines
    • Pharmaceutical Technology
    • Pharmacy Practice and Management
  • Forum
No Result
View All Result
Pharmapproach.com
  • Home
  • Post Categories
    • General
    • Interviews
    • Pharma Companies
    • Pharmaceutical Machines
    • Pharmaceutical Technology
    • Pharmacy Practice and Management
  • Forum
No Result
View All Result
Pharmapproach.com
No Result
View All Result

5 Things to Consider When Drawing Up an Advertising Plan

by Praise Ajewole
July 22, 2019
in Pharmacy Practice and Management
0
Advertising Plan: 5 Things to consider when drawing up an advertising schedule
2
SHARES
190
VIEWS
Share on FacebookShare on Twitter

Every business differs but a common factor is the need to get the product into the market. This can be achieved through advertising. Thanks to technology, the communication gap has been bridged and customers are easily accessible. There are now simple ways to be heard and connect with consumers. It is exciting to have gone past the production process and now move on to getting the product into the market. Some essential things need to be taken into consideration.

Contents

  • 1 #1. Set Goals
  • 2 #2. Identify Your Target Market
  • 3 #3. Know Your Competition
  • 4 #4. Unique Selling Proposition
  • 5 #5. Promotion With a Budget and Pricing

#1. Set Goals

How to create an advertising plan for your business - Set smart goals

What is your aim for advertising? How do you want your product to influence the market? A crucial fact to take into consideration when drawing your advertising plan is to make your goals very clear. Lay out what you want to do and how you want to do it. Pushing your product onto the market should have a clear purpose. This will help spread your item into the market.

#2. Identify Your Target Market

How to write a basic advertising plan - Identify your target market

You also need to identify and consider your target market. Who are those you are trying to reach with your products? Your audience may broaden over time but you need to begin with a pinpoint target. To know your target audience, you can conduct a market research. Simply ask questions from consumers and find out what they value as regards a product. Ask about their needs and what they are worried about in a product. You will realize that the more questions you ask, the more information you will have and the closer you will be to reaching your target audience.

#3. Know Your Competition

Developing an Advertising plan - Know your competition

Aspire to know the competitors in the market. Competition keeps you on your toes and makes you strive to be better and offer value. Take a look at what competitors are doing right or wrong. Evaluate their strengths, weaknesses, opportunities and threats. This is known as the SWOT test. This information will help you improve on your product and fill in the gap which your competitors have not been able to bridge. In a market where there are a lot of products in a certain niche, you need to be on top of the game and know your competition.

Read Also: 9 Reasons Why Customers Choose Your Competitor’s Products Over Yours

#4. Unique Selling Proposition

Advertising plan example - Unique selling proposition

Each product strives to stand out for something so it does not drown in the generic pool. Have a unique selling proposition. This is what makes you distinguished from other products. A unique selling proposition (USP) is simply a statement that outlines how your product is different from others. This is what helps the consumer believe that your product is better than the rest. It helps your service stand out to them.

#5. Promotion With a Budget and Pricing

Advertising plan template - Promotion with a budget and pricing

It is important to work your pricing strategy into your marketing. Provide your customer with the whole picture of what you will be offering. Help them see that they will be getting value for their money worth. Project your product in an honest way so that the customer is assured of the service you are rendering. There are various means to promote your products. It’s advisable to adopt various means to get the word out to your target market. Your promotional plans should include internet marketing and public relations. You can reach a wide audience online and remain in contact through email. The packaging of your product also enhances your market reach. Consumers are naturally drawn to properly packaged goods. Words of mouth or direct sales will also give your marketing a boost.

Ensure that you evaluate advertising from all angles and certify that your product is ready for the market. Asking these questions is sure to help your product sail successfully in the market. Do you know of any other things to consider before advertising? Share with us.

Tags: Advertisement
Previous Post

In-Process Quality Control (IPQC) of Pharmaceutical Dosage Forms

Next Post

Elixir for Sourcing of Candidates and Retaining Them

Related Posts

Ways to Create More Consistent Performers
Pharmacy Practice and Management

Ways to Create More And More Consistent Performers

July 22, 2019
Featured image for the article Elixir for sourcing of candidates and retaining them
Pharmacy Practice and Management

Elixir for Sourcing of Candidates and Retaining Them

July 22, 2019
Estimating the Financial Needs of a Business
Pharmacy Practice and Management

Estimating the Financial Needs of a Business

July 22, 2019
How To Build Trust With Your Customers
Pharmacy Practice and Management

Customer Loyalty: How To Build Trust With Your Customers

July 22, 2019
Reasons why customers choose your competitor
Pharmacy Practice and Management

9 Reasons Why Customers Choose Your Competitor’s Products Over Yours

July 22, 2019
Pharmaceutical Marketing: 3 Ways to Boost Sales Team Performance
Pharmacy Practice and Management

Pharmaceutical Marketing: 3 Ways to Boost Sales Team Performance

October 1, 2019
Next Post
Featured image for the article Elixir for sourcing of candidates and retaining them

Elixir for Sourcing of Candidates and Retaining Them

Quality Control tests for pharmaceutical tablets

Quality Control Tests for Tablets

Ways to Create More Consistent Performers

Ways to Create More And More Consistent Performers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Popular Posts

  • List of Pharmaceutical Companies in United States of America

    List of Pharmaceutical Companies in the United States of America

    9 shares
    Share 9 Tweet 0
  • Quality Control Tests for Tablets

    7 shares
    Share 5 Tweet 0
  • Manufacture of Pharmaceutical Tablets

    1 shares
    Share 1 Tweet 0
  • List of Pharmaceutical Companies in India

    4 shares
    Share 4 Tweet 0
  • Fluidized Bed Dryer

    0 shares
    Share 0 Tweet 0
  • Solid Dosage Forms: Tablets

    2 shares
    Share 2 Tweet 0
  • List of Pharmaceutical Companies in Germany

    7 shares
    Share 7 Tweet 0
  • List of Pharmaceutical Companies in The United Kingdom

    0 shares
    Share 0 Tweet 0
  • List of Pharmaceutical Companies in Australia

    0 shares
    Share 0 Tweet 0
  • Lists of Pharmaceutical Companies In New Jersey

    0 shares
    Share 0 Tweet 0

Follow Us on Facebook

Follow Us on Facebook

Recent Posts

Featured image for Quality control Tests for capsule Drug Products
Pharmaceutical Technology

Quality Control Tests for Capsule Drug Products

by Pharmapproach
November 28, 2019
0

Capsules are solid dosage forms in which the drug formulation in a powder, solution or suspension, a combination of miscible...

Read more
Featured image for manufacture of soft gelatin capsules

Manufacture of Soft Gelatin Capsules

November 28, 2019
Featured image for soft gelatin capsules

Soft Gelatin Capsules: Formulation and Manufacturing Considerations

November 28, 2019
Medical Terminology

Common Prefixes, Roots and Suffixes in Medical Terminology

October 23, 2019
Pharmaceutical Companies in Canada

List of Pharmaceutical Companies in Canada

November 29, 2019

Regulations, Guidelines and Clinical Trials

Drugs, Chemical and Herbal Regulations
Drugs, Herbal, and Chemical Guidelines
Clinical Trials

Important Links

Drug Manufacturing Companies in Nigeria
National Agency for Food & Drugs Admin & Control
Pharmacists Council of Nigeria
Pharmaceutical Society of Nigeria




Subscribe via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 579 other subscribers

Submit Articles

Click to Submit Your Article

Archives

  • About Us
  • Terms and Conditions
  • Privacy Policy
  • Contact Us

© 2019 Pharmapproach Limited. All Rights Reserved .

No Result
View All Result
  • Home
  • Post Categories
    • General
    • Interviews
    • Pharma Companies
    • Pharmaceutical Machines
    • Pharmaceutical Technology
    • Pharmacy Practice and Management
  • Forum

© 2019 Pharmapproach Limited. All Rights Reserved .

x
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.