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Outsourcing Your Healthcare Business the Right Way

by | May 31, 2023 0

Outsourcing key business functions to specialized service providers has become an increasingly popular strategy for healthcare organizations seeking to improve efficiency, reduce costs, and focus on their core mission of providing high-quality patient care. However, outsourcing critical business processes comes with risks if not implemented properly. To ensure a successful partnership and optimize the value of healthcare BPO, it is important to take the necessary steps to establish a strategic, collaborative relationship with your service provider.

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Define Your Goals and Objectives

Healthcare business process outsourcing (BPO) allows you to leverage outside expertise for non-clinical services like medical billing, revenue cycle management, health information management, and call center operations. To ensure this, conduct an in-depth assessment of your current processes to determine specific areas of need and opportunity. Review key main points, workload requirements, and desired outcomes. Establish concrete goals and key performance indicators (KPIs) to measure the success and ROI of the outsourcing engagement. These should align with your organization’s overall business objectives. Determine relevant metrics to track service provider performance, quality, compliance, and value. KPIs will serve as checkpoints along the way to ensure your needs are being met.

 

Conduct Thorough Vendor Research

Review the service provider’s credentials, experience, and proven outcomes, especially for healthcare organizations of similar size and scope as your own. Contact current and past clients to assess satisfaction levels and get candid feedback on the vendor’s service, responsiveness, and performance. Look for a track record of long-term client relationships. Evaluate annual revenue, income, cash flows, and financial reserves to determine the vendor’s stability and ability to provide consistent, long-term service.

 

Establish Effective Communication Channels

Appoint key representatives from your organization and the service provider as the primary contacts for overseeing the engagement, addressing issues, and ensuring meeting needs. Schedule recurring meetings to discuss performance, review metrics, address challenges, and identify opportunities for improvement. Meetings should include leadership and key stakeholders from both parties. Take advantage of call center software, online account management systems, and web portals to enable seamless communication. These tools facilitate transparency and rapid issue resolution.

 

Define Service Level Agreements (SLAs)

Co-develop a detailed SLA that specifies all required tasks, deliverables, timelines, performance benchmarks, reporting requirements, and accountability. Establish the KPIs, metrics, compliance standards, and service levels the vendor must meet as part of the SLA. These should align with your organization’s objectives. Define a process for addressing instances of vendor underperformance or SLA non-compliance. Clearly outline steps for remediating issues, including penalties or consequences if problems persist.

 

Ensure Compliance and Data Security

Evaluate the vendor’s HIPAA compliance and certification, especially if they have access to protected health information. Require annual security risk assessments, vulnerability scans, and HIPAA compliance audits. Collaborate to develop guidelines around data access controls, user authentication, system security, and staff confidentiality. Conduct training for roles with data access. Have all vendor staff with any patient data access sign stringent confidentiality agreements protecting the privacy and security of sensitive information.

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Implement Proper Training and Onboarding

Work with the vendor to develop customized training materials ensuring staff have a keen understanding of your organization’s systems, processes, compliance standards, values, and unique patient needs. Before launching services, schedule in-depth orientation and onboarding sessions where subject matter experts from your organization provide an overview of processes to vendor staff. Closely supervise vendor activities during the initial rollout and implementation stage. Provide constructive criticism and guidance to promote seamless integration into your operations.

 

Monitor Performance and Key Metrics

Regularly review defined KPIs and metrics to evaluate service provider performance, quality of service, and SLA compliance. Tie performance to incentive bonuses and penalties where applicable. Schedule reoccurring review meetings to hold the vendor accountable, address challenges, and identify continuous performance and process improvement opportunities. Discuss corrective actions for any underperformance and work collaboratively with the vendor to develop solutions for systematically improving processes and overall service delivery.

 

Foster a Collaborative Partnership

Promote an open, honest, and productive working relationship based on shared goals, values, and commitment to excellence. Build a foundation of mutual trust, respect, and accountability. Create opportunities for both parties to provide feedback and suggestions for enhancing the partnership, service delivery, compliance, technical infrastructure, etc. Incorporate feedback into corrective action plans. Develop a joint mission and principles to align priorities, promote a team mentality, and guide decision-making. Revisit these periodically to reinforce partnership values.

 

Regularly Review and Optimize Processes

Perform comprehensive audits of operational processes to identify redundant steps, inefficiencies, waste, risk points, or resource drains. Streamline and optimize processes whenever possible. Examine technologies, staffing models, workflows, communications, and other key areas to pinpoint opportunities for increased productivity, reduced costs, improved quality, shorter turnaround times, higher accuracy, etc. Work collaboratively with your vendor to develop and roll out process and system enhancements for optimizing operations, maximizing value, and aligning with current industry best practices.

 

Stay Agile and Flexible

Maintain open communication channels and meet frequently to discuss any emerging requirements, priorities, growth opportunities, resource limitations, or other factors driving the need for changes to service delivery, staffing, or the scope of the partnership. Stay abreast of trends, innovations, and legal/regulatory changes impacting operations or compliance requirements. Develop proactive strategies for addressing anticipated changes. Look for ways to continuously expand the scope of services, build upon each other’s core competencies, improve synergy, and generate additional value.

 

Conclusion

Outsourcing key healthcare business functions to a specialized service provider can be a highly effective strategy for improving operational efficiency, reducing costs, and enhancing focus on patient care. However, healthcare BPO also requires careful oversight and management to maximize value, mitigate risks, and cultivate a long-term partnership built on trust, communication, and shared goals. By taking the necessary steps to properly implement, monitor, optimize, and strengthen relationships, healthcare organizations can leverage the expertise of business process outsourcing to drive performance and achieve sustainable success. With diligent governance and a collaborative spirit, healthcare BPO can deliver tremendous benefits through access to specialized resources and proven best practices.



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